Pegasus Partnership is strategy, ideas, and concept agency specializing very much in sponsorship, and what we call ’strategic content’. We think today’s sponsorship and marketing events need to be more relevant and make good business sense, and also more inspiring living the brand values.
We are seeing growing numbers of companies seeking partnerships and sponsorship deals with other companies and entities; but many don’t really know how to do this, or how to ensure that a partnership or activity can be beneficial for both parties. How do you know when a sponsorship deal has paid for itself? How do you maximize your return on investment? How do you make sure your partnership is relevant, engaging, and makes good business sense? Anyone can create a big event, a big show or a big sponsorship strategy– but will it engage people in the BRAND? And when the event is over and the limelight is turned off, what happens then? Our vision is to go from brand recognition to brand participation. Pegasus Partnership aim is to create meetings and experiences in the real world that lives on and grows online.
From 23rd till 25th of March Honda dealer in Latvia, Nippon Auto, in collaboration with Pegasus Partnership held an open days and presented to their customers latest 9th Generation Honda Civic.
During those three days Nippon auto offered to their visitors to go on test drives as well as dealer consultations about new Honda Civic. At the same time Nippon Auto organized different kind of activities – everyone had a chance to try slot car racing and also opportunity to view Honda Civic earlier generation exposure, which was organized in collaboration with Latvijas Hondas Klubs. On March 24th guests were entertained by an illusionist and they also had the opportunity to take photos next to a special photo-wall.
The interior design of the car center in those days was significantly changed with emphasis on the latest Honda success and reminding the audience of Honda’s challenge- Expedition. The atmosphere was nice and cozy.
Nippon Auto created the open days so that they were interesting for everyone – for adults, who had come to evaluate and compare latest Honda Civic, and for children, who were able to find suitable, interesting and fun activities.
The idea, concept and realization: Full service marketing agency Pegasus Partnership
The multi-partner loyalty programme BalticMiles launched its BalticMiles zone in Arena Riga a month ago to provide extra privileges, service and exclusive offers for the members of BalticMiles. This move was identified by independent airline trends analysts at airlinetrends.com as an innovative trend in the world and “part of new breed of perks and privileges that are added to brands’ regular offerings”.
Gabi Kool, Chief Executive Officer of BalticMiles: „With this launch of BalticMiles zone in Arena Riga we have the opportunity to strengthen the connection with the members of BalticMiles who are hockey and sports fans. It is a benefit to both our members and Arena Riga, and we want to replicate this success also in Estonia and Lithuania. We are currently evaluating potential sports venue partners in the Baltic region.”
The analysts of airlinetrends.com spotted the new trend at airBaltic’s loyalty programme BalticsMiles and described it along with similar initiatives by Delta airlines, Brazil’s TAM Airlines and Air France-KLM. Lasīt pārējo šī ieraksta daļu »
Stand was developed with the Latvian bobsleigh federation main sponsor “Latvijas Gāze.”
Here you can learn the most important of the bobsleigh history and current season. LatvianFederation of Bobsleigh and Latvijas Gāze invites fans to attend the sports booth on the opening day and up to next year’s ninth January.
Stand idea and execution: Fast Sports Agency in collaboration with BTL agency Pegasus Partnership Lasīt pārējo šī ieraksta daļu »
BalticMiles area opening event was held 14/10/2011 at the highest level, bringing the BalticMiles partners and journalists.
Multi-partner loyalty program BalticMiles piektien, October 14, opened the BalticMilesArea Arena Riga. This cooperation will give extra privileges, services and exclusive offersBalticMiles members. BalticMiles area in the viewer stands directly behind the Dynamoteam up with the hockey fans who sit BalticMiles area will be even closer to their idols.Hockey fans will have the opportunity throughout the year to participate in various competitions, win prizes and receive various gifts and surprises from the BalticMiles and partners. In addition, this area can be reached through the quick input (Fast Track). Lasīt pārējo šī ieraksta daļu »
Get an exclusive invitation to the Milan Fashion Week!
Everyone, who shops at the men’s, women’s, or accessories’ department for at least 100.00 LVL and indicates their name, surname, and telephone number on the purchase receipt copy, and puts it in the designated lottery box before 22:00 on 31 May, will be participating in the lottery to win the main prize, which includes:
an invitation to the Milan Fashion Week Spring/Summer 2012 fashion show;
an invitation to the Milan Fashion Week party;
round-trip plane ticket and a hotel accommodation for 21–23 Sept 2011;
300 EUR for a shopping spree in Milan.
A fashion show, a party, and a shopping spree accompanied by Dace Vaivara, the fashion editor of the publishing house Lilit.
Pegasus Partnership is strategy, ideas, and concept agency specializing very much in sponsorship, and what we call ’strategic content’. We think today’s sponsorship and marketing events need to be more relevant and make good business sense, and also more inspiring living the brand values.
Stabu iela 10,